About Us

Elliott Hedman, Founder


Elliott is an experience designer – he helps organizations understand and improve the emotional experience for customers. He is in the last year of his PhD at the MIT Media Lab, working with Dr. Rosalind Picard on using technology to help measure emotions. Previously, he worked at IDEO as a design researcher where he learned how to combine sensors, design, and emotions together. Simultaneously, Elliott runs mPath, a consulting firm dedicated to helping organizations understand their customers. Elliott has had the privilege of designing a vast range of emotions, from the excitement of the Google Self Driving Car, to audience engagement of the Blue Man Group, to customer’s confidence at Lowe’s Home Improvement, to reducing the anxiety of children with Autism in therapy. By looking at the minute, detailed experiences of customers, Elliott shows companies new ways of innovating and adding value. When not pondering emotions, Elliott is often found playing board games with his two brothers or painting a Chinese landscape.


Companies We’ve Worked With

  • National Campaign to Prevent Teenage Pregnancy
  • Sensory Processing Disorder Foundation
  • MIT Media Lab
  • IDEO
  • LEGO Group
  • Hasbro
  • Wizards of the Coast
  • Bank of America
  • Best Buy
  • Lowe’s
  • New World Symphony
  • Blue Man Group
  • GoogleX