Thanks to Tim Brown for the nomination. You can read about our work and other designers at Metropolis Magazine. We’re humbled by the nomination and excited to see experience design make it into a traditional design magazine. “The formal name of Elliott Hedman’s ﬁeld...Read More
In 1968, Granbois showed how the longer a customer walks in the store, the more likely he is to buy an impulse item like a candy bar. Because of this principle, customers around the world must travel to the furthest corner of a store to buy the most common item, milk. While...Read More
With the MOXO sensors, mPath measures people’s basic, sub-conscious, psychophysiological responses to real services and products. We can see when a child with Autism stresses approaching a swing, a customer becomes confused picking from the 30 choices of shampoo, and the exact moment when a friend becomes engaged watching a football game.
You can test whether a website is usable by making wire frames, but how do you know if that site, product, or store is emotionally engaging? mPath helps build quick, iterative, environments where emotions can be tested and improved. Emphasis is on setting up the right motivation (users always have to buy what they pick), pressures (can you buy the laptop in 10 minutes?), and environment (your competitors products better be on the shelf too).
Shifting organizational structures to build that great experience is essential for successful implementation. mPath’s work is focuses more and more on helping companies understand the consequences of poor experiences and the economic opportunities they are missing by not being customer focused.