Obtaining new customers costs 7 times more than keeping current ones, yet most companies have poor data about customer experiences. mPath provides technology that scientifically measures customers' experience, even when they can’t describe it themselves. Our MOXO sensors turn emotional experiences into objective data, taking the guess work out of customer research.
Obtaining new customers costs 7 times more than keeping current ones, yet most companies have poor data about customer experiences. mPath provides technology that scientifically measures customers' experience, even when they can’t describe it themselves. Our MOXO sensors turn emotional experiences into objective data, taking the guess work out of customer research.
What are the exact moments when customers are engaged/stressed/excited/bored/attentive to our product or service?
What are the current emotional problems our customers face today?
What are the emotional experiences each of our customer segments seek?
We have a new innovation, but will it work and how will it affect the customer experience?
How should we build a digital channel to complement our current physical product/service?
How can we improve the experience of our employees?
What are the key moments that will determine if a customer will buy/return?
We know what our customers dislike/want, but what’s the best way of addressing those issues?
How can we better use our data to understand our customers?
How can our employee interactions improve?
The 11th Problem – You tell us
What are the exact moments when customers are engaged/stressed/excited/bored/attentive to our product or service?
What are the current emotional problems our customers face today?
What are the emotional experiences each of our customer segments seek?
We have a new innovation, but will it work and how will it affect the customer experience?
How should we build a digital channel to complement our current physical product/service?
How can we improve the experience of our employees?
What are the key moments that will determine if a customer will buy/return?
We know what our customers dislike/want, but what’s the best way of addressing those issues?
How can we better use our data to understand our customers?
How can our employee interactions improve?
The 11th Problem – You tell us
The Blueman Group
Best Buy
Lowe's Hardware
The LEGO Group
IDEO
The MIT Media Lab
The SPD Foundation
New World Symphony
Hasbro
Crown
Kaiser Permanente
