https://www.buildempathy.com/human-ai-interactions daily 0.75 2025-07-08 https://www.buildempathy.com/human-ai-interactions/khanmigo monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593461754985-SWX75M2KJHHN6CTEH9YU/reading123141234123.png Human AI Interactions - Like the “Help Button”, Khanmigo will Fail to Help my Underrepresented Students - Make it stand out A question I work with all of my clients on: How can we get a student to click that help button I pasted on the screen? This Break It Down “Help” button was seldomly pushed. https://www.buildempathy.com/human-ai-interactions/aiabstinence monthly 0.5 2025-04-09 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/b420069c-c9b0-4363-bd27-f95aee8b39fa/borderpolicy.png Human AI Interactions - Why AI Abstinence Policies Are Backfiring https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/dbb7ecb7-d702-4206-b58d-b0a60ecc28eb/paraphrase.png Human AI Interactions - Why AI Abstinence Policies Are Backfiring https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/e5c59833-4be0-4570-9875-3a30a96e42fd/sciencefair.png Human AI Interactions - Why AI Abstinence Policies Are Backfiring https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/759552d9-8c5e-4fe2-a4a5-bc47b9e0e11e/goblind.png Human AI Interactions - Why AI Abstinence Policies Are Backfiring https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/64ff12de-2177-4e81-be30-2022145eee51/underground.png Human AI Interactions - Why AI Abstinence Policies Are Backfiring https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/a053284d-d804-42c0-b427-88f08305118d/marriage.png Human AI Interactions - Why AI Abstinence Policies Are Backfiring https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/9bac497c-3d67-46db-a61f-5078b4c31514/robotgym.png Human AI Interactions - Why AI Abstinence Policies Are Backfiring https://www.buildempathy.com/human-ai-interactions/teacher-adoption monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/38d63b91-bacc-4f78-a3ac-75258e62472c/image1.png Human AI Interactions - 3 Pillars of Teacher Adoption for Edtech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/e2d9c849-a54d-4dd1-902b-9504aee86a3d/image3.png Human AI Interactions - 3 Pillars of Teacher Adoption for Edtech - Make it stand out Original Classcraft introductory page https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/691878c3-54ad-4c4f-906b-3aeaebdab92b/image4.png Human AI Interactions - 3 Pillars of Teacher Adoption for Edtech - Make it stand out Today’s Classcraft introductory page https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/fc2da222-39b7-495c-864f-9445fc6b9116/image5.png Human AI Interactions - 3 Pillars of Teacher Adoption for Edtech Original Classcraft Interface https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/f339383f-cc31-4b97-b69f-f82e55296a35/image6.png Human AI Interactions - 3 Pillars of Teacher Adoption for Edtech Today’s Classcraft’s Interface for new teachers https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/b43f350f-86d9-4a46-83ff-4e53aba919f8/image7.png Human AI Interactions - 3 Pillars of Teacher Adoption for Edtech - Make it stand out Original Classcraft student dashboard https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/ef2f3536-82ec-493d-a954-c49160827514/image8.png Human AI Interactions - 3 Pillars of Teacher Adoption for Edtech - Make it stand out Today’s student dashboard preview https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/99ab7348-e10c-4652-bb54-e2154d3a1553/image9.png Human AI Interactions - 3 Pillars of Teacher Adoption for Edtech While all three of these pillars may seem easy to implement, most education software I’ve reviewed has missed these design principles. Too often, we design for our tech-savvy early adopters, but designers should be thinking about how they are going to cross the “chasm” of adopters to include all of the teachers in school, some who have been teaching the same way for 10 or more years. https://www.buildempathy.com/about-us daily 0.75 2024-01-27 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591127159016-95LR0S32MLCC1OKKAEGD/elliottHedman.jpg About Us https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591131789233-G05R71BAGM2CPDF1TMR7/image-asset.gif About Us https://www.buildempathy.com/research daily 0.75 2025-08-16 https://www.buildempathy.com/sensors daily 0.75 2024-12-17 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591115039498-V8V7JXFZ10HJMDOYXMPM/Slide18.JPG Emotional Sensors Engagement - A shopper disengages when an employee pushes sales on them. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591115012860-K73W642DEJFLM35WEA9F/Slide13.JPG Emotional Sensors Excitement - A Kindergardner becomes excited solving double digit addition for the first time. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591115068905-8VYH1CR0RGZ708W5ZJBT/Slide3.JPG Emotional Sensors Attention - During a sales pitch, the buyer engages when asking his own questions. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591115026032-ESJSQ3QEJIHGV2K41B8N/Slide16.JPG Emotional Sensors Stress - A child becomes stressed building LEGO Technic without his mother. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591115034379-H8NHPNY2EAAALYSL49KB/Slide17.JPG Emotional Sensors Calmness - A child with Autism is able to relax when lying in a ball pit. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591115050716-WBKQFRRPV0029SUTIB5Z/Slide19.JPG Emotional Sensors Attention - A student pays more attention during the quiz than lessons. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591119406191-RA9AGR158IDZ6D7T4BJ8/graph.png Emotional Sensors https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591116935700-4PGWC8BK56YMUOLZACAK/image-asset.jpeg Emotional Sensors https://www.buildempathy.com/contact daily 0.75 2020-06-03 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591218522668-ON49CENZCJLMDSRVKDJ5/20140301_Trade-151_0124-copy.jpg Contact Us - We work with organizations who strive to build great experiences and want to understand their customers better. 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(970)389-3047 11550 Colony Row Broomfield, CO 80021 https://www.buildempathy.com/legowedding daily 0.75 2022-08-30 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/d22ce4cb-fdcf-4b88-92f5-9eae550f345d/PXL_20220703_193246092.jpg LEGO Wedding https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/c2ff6cd2-a390-4e48-b6c3-faf00344a654/1.jpg LEGO Wedding https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/5f94d0d6-8bf5-4003-9708-e2ca111af34c/IMG_5464.jpg LEGO Wedding https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/80b41764-f902-44a0-94fd-d49e2e13ce56/IMG_5465.jpg LEGO Wedding https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/8d2cb40b-5acb-4255-8887-57ce069092a6/IMG_4103.jpg LEGO Wedding https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/56ba2d75-e25f-40c6-95af-e05e17e5d63f/IMG_4069.jpg LEGO Wedding 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questions was highly engaging, which would eventually lead to our framework of "The Feeling of Learning" as the backbone of engagement. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591207483675-HFTZAMHW2J1FMSIWHEV4/addition7.png Case Studies - Understanding the Digital Math Experience Educators typically blame content being too easy or too hard for why it doesn't work. We challenged them to think about adding scaffolding and support when things get tough. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591207479941-5ZX354W4I0E7JNXXAIDM/addition1.jpg Case Studies - Understanding the Digital Math Experience Children wore eye tracking glasses and MOXO Sensors as they tried to learn the concept of addition. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591207481514-B4Y2II2FBZ8VEK2C1Y6F/additionslide4.png Case Studies - Understanding the Digital Math Experience By the time we had improved the UX and taught the child how to use the tool, they had also learned the math concept. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591207486054-IM0IJBAXC18S30BH8LEG/aditionslide5.png Case Studies - Understanding the Digital Math Experience A major finding was that animations talking to students about educational concepts was highly ineffective; children often stopped watching altogether. The "talk at" method of teaching didn't work in the digital space. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591210815134-TB6NP94RYWT8AX38OJDW/image2.png Case Studies - Understanding the Digital Math Experience https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591210864724-TUL6WVZ7WFRPYD7DC216/math2.png Case Studies - Understanding the Digital Math Experience https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591210804871-VCZQPU2TNPRQOT8J2ICA/phonemic3.png Case Studies - Understanding the Digital Math Experience https://www.buildempathy.com/casestudies/lowes monthly 0.5 2025-04-08 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591199945773-DTCZBR7P5G5NY1CBMQAY/vacuumSlide1.png Case Studies - Improving the Vacuum-Buying Experience The overarching theme in our design work was that shoppers were not feeling confident that they were making the right choice in their purchases. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591199946937-LT8A591EI9GK1HJWIJ71/lowesslide4.png Case Studies - Improving the Vacuum-Buying Experience We built a fake vacuum store and had shoppers visit in the morning, making changes in the afternoon. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591200024017-1X9TFFJ50DALF56X4NOT/vacuumSlide2.png Case Studies - Improving the Vacuum-Buying Experience Over the weekend, we experimented with suction physics to see how we could better visualize horsepower. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591199946437-LKOWIFKLGHM7266A8ZZP/vacuum2.png Case Studies - Improving the Vacuum-Buying Experience The store display was initially rated a 5/10. By adding an interactive water fountain, the experience turned to the best at Lowe's. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591199945701-Y671RYYWN16LCOJNHRX2/lowesslides4.JPG Case Studies - Improving the Vacuum-Buying Experience If you visit the Lowe's store today, you can see the tennis ball sunction station ready for play. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591200445232-TFK1EA7VUADFKYX1CKPG/Slide5.JPG Case Studies - Improving the Vacuum-Buying Experience MOXO Sensors showed how play increased shopper engagement. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591136183837-D8U9A1TMVV0DZ4WMDHFD/vacuum1.png Case Studies - Improving the Vacuum-Buying Experience https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591136206357-LTHJYQAWTFPM8DGZT7B2/image2.png Case Studies - Improving the Vacuum-Buying Experience https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591136227038-YNNLVTFYGI7JQY5NDBRZ/vaccuum3.png Case Studies - Improving the Vacuum-Buying Experience https://www.buildempathy.com/casestudies/legotechnic monthly 0.5 2020-06-07 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203730819-7DO9YR2EI8K0ZZMD5QOW/legoslide1.PNG Case Studies - Creating a Great LEGO Building Experience While the "digital" version of instructions felt technologically impressive, it often failed at creating a better building experience. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203750874-8QG822K0UFMXH7X2K5OE/legoslide2.JPG Case Studies - Creating a Great LEGO Building Experience After sneaking off to his mom and asking if he could quit, Matthew told us that this LEGO Technic set was his favorite one. Often, children pride themselves in being up for the challenge. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203727575-I8JDH0KSI0FGQJV07FBF/legoslide3.jpg Case Studies - Creating a Great LEGO Building Experience We sat in another room while Eric built his LEGO set, watching on video camera. Because Eric didn't feel judged or observed, he asked his father if he could quit halfway through--helping us see where building goes wrong. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203726890-TONRGE5HUOB3L2A6E2Q5/legoslide4.jpg Case Studies - Creating a Great LEGO Building Experience We worked with researchers, designers, and engineers of the LEGO instruction team daily. We found the design insights together, making adoption much easier. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203727935-LL02W8D2BR1AO9FT1JTH/legoslide5.png Case Studies - Creating a Great LEGO Building Experience This was the first project where I noticed that there was very little celebration for achieving something hard in LEGO Technic. In my later Learning Software work, kids not seeing their successes became even more pronounced. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203799804-3FR3ZK5QVTRCG0SRV96N/legoslide7.JPG Case Studies - Creating a Great LEGO Building Experience Originally, we were going to exclude parents from the study. One parent insisted on joining in and showed us how important a mother is in helping her child pursue more difficult challenges. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203828801-SBFR0SY9V4NJO6JIC8NF/legoslide8.PNG Case Studies - Creating a Great LEGO Building Experience We found a major pain point in building LEGO sets: What do I do when I make a mistake? Having to take things apart requires extensive planning that caused substantial stress. Our proposed solution was to help children reflect on their models more as they build. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203512433-4IZ8AKVUVTQCYP9ZY6L0/lego1.png Case Studies - Creating a Great LEGO Building Experience https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203534068-RW3HJZMJXI5VH4CBMZOG/lego2.png Case Studies - Creating a Great LEGO Building Experience https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591203549993-04W434Y9I6Y24CJA5ZCW/lego3.png Case Studies - Creating a Great LEGO Building Experience https://www.buildempathy.com/casestudies/addition-lbmkg monthly 0.5 2020-06-07 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591209842847-YNS8L7P15I9Z7FUAEYUG/phonemic1.png Case Studies - Teaching Phonemic Awareness Digitally https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591209864863-GFH4ZXXYJVR99ASTHU19/image2.png Case Studies - Teaching Phonemic Awareness Digitally https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591209870244-JIUUH1D03ZNS2SP48OVM/phonemic3.png Case Studies - Teaching Phonemic Awareness Digitally https://www.buildempathy.com/casestudies/addition monthly 0.5 2020-06-07 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591206748174-FLB1CPKCBM1V3QB1L65L/vacuum1.png Case Studies - Teaching the Concept of Addition Digitally https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591206760094-SXV1OXQ3FES1DCZ6EELU/image2.png Case Studies - Teaching the Concept of Addition Digitally https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591206771777-RL83KTB1MZBCI4LBPUAX/vaccuum3.png Case Studies - Teaching the Concept of Addition Digitally https://www.buildempathy.com/casestudies/engagedreading monthly 0.5 2020-06-29 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593461673067-GMS7QCGJ62AR7G48XVCI/reading1231423.png Case Studies - Creating an Engaging Reading Experience We found children were more engaged and answered faster when talking with each other rather than typing. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593461691138-MYY95UI3MSGDQL8TN8QS/reading12374823523445456123.png Case Studies - Creating an Engaging Reading Experience We alerted kids when they were skipping past the reading. Rather than be annoyed, children said reported that they really appreciated knowing they weren't reading as they were unaware themselves. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593461754985-SWX75M2KJHHN6CTEH9YU/reading123141234123.png Case Studies - Creating an Engaging Reading Experience With all the right motivators and rewards in place, children started asking us for help answering questions, which was our ultimate goal. In this prototype, we added the "Break it Down" button. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593461766125-RFDDTYXTH3E5CT6OF009/reading12374845234234456123.png Case Studies - Creating an Engaging Reading Experience We added simple cartoons like "Diary of a Wimpy Kid" as it helped kids reflect on what they read and not feel overwhelmed. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593461768607-3QAY2H2TYNS2CMFF4UZB/reading1243573465345123.png Case Studies - Creating an Engaging Reading Experience When providing Wonder Questions, we quickly found out that some questions were more fun and interesting than others. A rule of thumb - if you, an adult, already know the answer, it's probably not that fun. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593461796719-HTTBTRLD9WH8Q53RUE0S/reading124132423423.png Case Studies - Creating an Engaging Reading Experience Games are usually added as a reward. We found games were more effective if children could play one before they started reading. This helped them warm up their mind and get engaged with the material. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593460020277-RAPL5MBV7ABHHPVVZH4G/reading120497102947102937.png Case Studies - Creating an Engaging Reading Experience https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593460044661-7PYXDVJR2DZ7H00SLNEL/reading102947102937.png Case Studies - Creating an Engaging Reading Experience https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593460062465-SFPCTTBIKAKDPUR2JRHG/reading102-312412.png Case Studies - Creating an Engaging Reading Experience https://www.buildempathy.com/casestudies/cancerdetection monthly 0.5 2020-06-07 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591212891692-040EOFQEKZWGXE99DP75/diagnostics4all1.png Case Studies - Improving Cancer Detection The diagnostic guide emphasized numbers, which confused the participants. Colors were small and surrounded by a large amount of gray, which understated their importance. The instructions were separate from the diagnostic tool, and the participants consistently did not read them. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591212948472-LNU9P5ICAFX8RH6LF1KZ/image-asset.png Case Studies - Improving Cancer Detection We added more colors, removed the numbers, and included the instructions on the tool. People became more confused by the gradient, as they were not sure which of the many options their color fell into when there was not an exact match. Because the calibration match was at the end, we continued to see few people using it. They were also confused by shorthand jargon. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591213032176-2VL4RICSZDDDGBRCIBWM/image-asset.png Case Studies - Improving Cancer Detection We fully implemented and embedded instructions into the diagnostic tool, starting with Step 1 at the top. Smiley faces were used to indicate positive and negative, as they were internationally understood and did not drown users in medical jargon. We found that participants were much more accurate when they overlaid the colors of their test strips to touch one another. To encourage this behavior, we cut a slit in the gradient so users would naturally overlay the matching sheet with the diagnostic square. An unobstructed gradient allowed users to find their exact color and eliminate uncertainty. https://www.buildempathy.com/casestudies/digitalmiddle monthly 0.5 2020-06-29 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457187718-MSSPJEWVML6H00AN2MHZ/6th12315125415123124.png Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) Some students will stop using educational software as soon as their teacher stops monitoring them. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457197370-QC8ORM0HGXAIOZFVV4MA/6th1240124.jpg Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) In Middle School students start doubting themselves and thinking themselves stupid when lessons get hard. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457236050-5ABL6AB9I0H0OJWOM25P/6th123124.png Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) We noticed that students were avoiding the moments where they had to think or struggle through a problem, instead going to moments of high arousal: specifically getting an answer correct. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457238698-8EX8R3BIJDMMB0RHUE7O/6th3.png Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) The team was debating whether to rely on internal or external motivation for middle school students. Grades had squashed most children's natural desire to learn. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457384425-P16EI3EAVB4HXE6AEJZA/Slide90.PNG Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) Some How Might We questions generated from this research. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457387586-ATX47ETSKBKZLMCSTO9T/Slide81.PNG Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) Initially the team thought games would disengage middle school students, but simple games were actually some of the most motivating moments. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457389834-RJF7CSQE0C72Q2WP1SW7/Slide57.PNG Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) We worked with our client to reimagine how teaching could happen beyond passive audio pushing information on middle school students. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457437711-2KHPBBFQQL1RVLYAVMLJ/6th12321352342124.png Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) A 6th grade student fails to be motivated during a lesson, but cares much more during the quiz he is being evaluated on. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457470539-HZUNMPJVF5N7EOMJEA82/Slide29.PNG Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) Answering questions (especially ones that are graded) are a major motivate for middle school students. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457022078-5MXS6G3C3DFLBXG7SGZY/6th1.png Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457075319-SHY172W2GBX7FKYA4N6B/image-asset.png Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593457087008-3CWL2HTVN0L7NL9LFRIW/erd2.png Case Studies - Mapping the Emotional Experience of Digital Education (Middle School) https://www.buildempathy.com/casestudies/digitalelementary monthly 0.5 2020-06-29 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307952729-PPRF255LUIX29HIXYQPU/3rd1023978102938013.jpg Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) Traditional games went on too long and didn't reengage students. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307842001-FXR79E4W3AA4P8V6RL10/3rdslide523523523425.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) Kids are most ready to learn when they answer wrong, but teaching rarely starts there. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307889131-LWTICJ2G5NLI1AVS1RO9/3rdslide505086098.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) This fourth-grade girl fell in love with the simple game of getting a frog over logs because it was a game and learning combined. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307559243-ZGUF3FSR2OA6E3R524VL/3rd09760987097.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) Children have a considerably different perspective on what it means to "know something." https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307560526-0CC5Y5ALGQFINUELHAM8/3rdslide09860987089.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) Children didn't feel like they were getting things wrong--a key piece to helping them feel like they were learning. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307561133-Q8PSF4W398JKEAQGF403/3rdslide5234324.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) We wrote and gave a SXSW talk on this exact insight: the feeling of learning is key. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307571361-YOS8Q9H8554IC98NF5BD/3rdslid8.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) We had to come to terms that for most children, reading assignments quickly became boring. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307582271-XMWSED72E15GW4XAQ3MC/3rdslide59698679.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) MOXO Sensors showed arcade games were not engaging students as planned. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307592218-CRZ63FBY09WRJL5RBOZY/3rdslide6.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) This is the first thing students saw when reading. How might we make an introduction to reading better? https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307592010-4GWJURCUMC46BEA14B1F/3rdslide4.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) We saw questions were engaging students in a meaningful way. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591307593634-2YP5BCCDJX2DECJ8L5MT/3rdslide5o859598.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) Prodigy was engaging kids through the game, not the learning. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591308771147-2A3L2CL9AO57SWBKH4YR/erd3.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591308786623-PM2E1OR6R8JMY7M71742/image-asset.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591308801280-8ZJRLXLMOJENTPW8O3UN/erd2.png Case Studies - Mapping the Emotional Experience of Digital Education (Elementary) https://www.buildempathy.com/casestudies/middleschooltests monthly 0.5 2020-06-29 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469403406-7L432WSJQZNDAOBZ4XMU/test10247910297312314213123.png Case Studies - Motivating Middle School Students to Take Tests If the narrator doesn't believe in the student, the student does not trust them. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469403402-C41WQPMVUB54CLHMGGJ9/test120974102973123.png Case Studies - Motivating Middle School Students to Take Tests If you say "this test will be easy" students will think you don't know them or think they are dumb. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469428217-EJDZYX8GHHEU8LSZBV1I/test120947120937123.png Case Studies - Motivating Middle School Students to Take Tests Proving a teacher wrong, that you can do it, is a highly engaging and motivating archetype. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469451666-WADCX2CMEC5W90449A1U/test02927540129741024123.png Case Studies - Motivating Middle School Students to Take Tests We tried various academic interventions to motivate children and they had no effect as children struggled to create aspirations.. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469473036-ZYULCQAS9VV0ORPMBY2U/test1029710293710297312.png Case Studies - Motivating Middle School Students to Take Tests Proving to a teacher that they underestimated you is highly motivating. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469429181-6ZEVD06VLEEB1VY41KQV/test12047120943712.png Case Studies - Motivating Middle School Students to Take Tests While students were more relatable, teachers were more knowledgeable, so we recommended having a teacher alongside the student. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469466013-3NGXYJH1NGRIPC15IBUJ/test1208791023970123.png Case Studies - Motivating Middle School Students to Take Tests Our main question became, how do we create a narrator the student believes in and wants to listen to. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469497622-9SR4JIVX04QLB4KUCRFY/test102471023.png Case Studies - Motivating Middle School Students to Take Tests Videos of high school students were much more interesting. So much so, we recommended future lessons may want to have high school students teach middle school students. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469485436-YA75N7ZW6FKZ51DVPGSV/test15123124123.png Case Studies - Motivating Middle School Students to Take Tests In our early prototypes we presented various pieces of messaging and it was the student stories that were the most remembered. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593469463191-8SR39H5U4OP7CO33ZT1G/test2124124123.png Case Studies - Motivating Middle School Students to Take Tests Students were fast guessing to avoid anxiety, not because of apathy. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593470011240-FQ6VYMB10XV7JT8D73J7/plnoiutoigikhj.png Case Studies - Motivating Middle School Students to Take Tests https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593470023195-JR0Q8247P7ZJL4S5M7F0/pln12091023012974123.png Case Studies - Motivating Middle School Students to Take Tests https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593470042709-4H9DN88E9Q5SC4LVODIR/reading102-312412.png Case Studies - Motivating Middle School Students to Take Tests https://www.buildempathy.com/casestudies/learningrewards monthly 0.5 2020-06-29 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464572857-CL1T9VPPZED4330GCLMN/image12.png Case Studies - Adding Rewards to Digital Lessons Children told us the stars were more important than the treasure as the stars were directly related to answering a question right. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464574420-S8YTAH4PHNIDQLULFL8Q/image14.png Case Studies - Adding Rewards to Digital Lessons Elementary students were not that interested in "collecting them all" and struggled to form goals around drawing an avatar. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464572858-I5OL7EP68SJH4E8YIZFE/image15.png Case Studies - Adding Rewards to Digital Lessons We started with pictures of a brain growing, but children did not find collecting brains interesting at all. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464573218-OMSF9CJ3T02PXJCGYUXX/image17.jpeg Case Studies - Adding Rewards to Digital Lessons We tried to create a social motivator, by putting children's avatar on a physical wall. Children did not form goals around getting further or getting a better avatar. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464573397-V23BZ1NWCNQYR4YQYLF2/image21.png Case Studies - Adding Rewards to Digital Lessons Our prototype interface. We put the stars and rewards front and center for why a child was learning content. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464578272-F7L9S5HNMPNGWE8QBJGJ/image23.png Case Studies - Adding Rewards to Digital Lessons These simple green markers were all that were needed to motivate children, much more than the avatar in the corner. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464574600-E58JO38ZMX7ZH2EP5UNW/image24.png Case Studies - Adding Rewards to Digital Lessons We called out in clear language that a child failed to earn a reward. Children always pushed retry when presented with this situation. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464584485-HJ3GSTYBO3TO8F0RLY0P/pln124123123.png Case Studies - Adding Rewards to Digital Lessons With strong reward frameworks, children became much more excited getting problems right. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464578638-73OIUVE8WWN3UHC7GJKR/pln124123124.png Case Studies - Adding Rewards to Digital Lessons The reality is that most children are not proud of completing digital learning material. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464577742-YVTM5DCJUDZJZWNGX3CU/pln120479120931.png Case Studies - Adding Rewards to Digital Lessons Our prototype solutions reflected closely from Deci's framework for intrinsic motivation. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464586707-5HQE1TRJM4KLWDOXPXD2/pln02570237452034.png Case Studies - Adding Rewards to Digital Lessons Children reengage when they choose to retry. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464579180-ASIZ5DYBYFKNH9FAV9U3/pln15019237012937.png Case Studies - Adding Rewards to Digital Lessons https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464595140-EFYYGI5Y31OP9VL4NIUS/pln124123123434234.png Case Studies - Adding Rewards to Digital Lessons While getting new challenges and answering correctly motivate, getting prizes and collecting did not engage. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464585084-TQ0Q1VNB39015QFND3HR/pln0293750239472034.png Case Studies - Adding Rewards to Digital Lessons Many adults want to build more resilience in children, but we found that children just needed more chances to try again and prove themselves. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464599943-UU6PGX8Q5U43FFF632AD/pln035720349720347243.png Case Studies - Adding Rewards to Digital Lessons One child got a problem wrong and cleared the entire internet data cache rather than have to continue with an incorrect mark floating on his screen. Try-It-Again is so important. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464592723-PT3HEL24B6BUUOIVMR1G/pln1057102924370124123.png Case Studies - Adding Rewards to Digital Lessons If rewards work, then children should be more excited when they answer a problem wrong. When this child finally gets the star, it doesn't mean anything to him - it was answering correctly that was important. https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593464589406-3I8SX5BJ9RAGH8GBKNSP/pln1204971209312312314123.png Case Studies - Adding Rewards to Digital Lessons https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593465848956-PZOABMWLJRSBBOJF0TCR/plnoiutoigikhj.png Case Studies - Adding Rewards to Digital Lessons https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593465859146-EVG3HVK50VMED7H39CLS/pln12091023012974123.png Case Studies - Adding Rewards to Digital Lessons https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593465884592-RFPJUR65SQGCMKS92POH/reading102-312412.png Case Studies - Adding Rewards to Digital Lessons https://www.buildempathy.com/casestudies/wonderstory monthly 0.5 2025-04-08 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1593471379894-UXNSRB3ZTWMOYBB1SXF4/Wonder+Stories+%281%29.jpg Case Studies - Building an Engaging Reading App https://www.buildempathy.com/casestudies/aitutor monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/c81641ff-0182-41f2-b98f-9eca536c9db7/home.png Case Studies - Building a Multi Agent AI Tutor https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/06cc8a0d-4850-4aa7-917e-8e7ff06e04ac/goals.png Case Studies - Building a Multi Agent AI Tutor https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/a6deca3e-33ea-4ae3-9404-8e48dc43d6ee/challenge.png Case Studies - Building a Multi Agent AI Tutor https://www.buildempathy.com/mpath daily 0.75 2020-08-18 https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591046922663-FTTHHI937GLDSYTEMT2J/Aro%2BHa_0387.jpg mPath - Great Experiences Start with Great Research https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591047636644-0FU0HA70OPDOK82KRRKI/moxoSensorSmallHor.png mPath https://images.squarespace-cdn.com/content/v1/5ed569db8782fe132fa19658/1591051176876-ZPHN0PJ93SJGBE3VALWY/7x.png mPath