What are the exact moments when customers are engaged/stressed/excited/bored/attentive to our product or service?
What are the current emotional problems our customers face today?
What are the emotional experiences each of our customer segments seek?
We have a new innovation, but will it work and how will it affect the customer experience?
How should we build a digital channel to complement our current physical product/service?
How can we improve the experience of our employees?
What are the key moments that will determine if a customer will buy/return?
We know what our customers dislike/want, but what’s the best way of addressing those issues?
How can we better use our data to understand our customers?
How can our employee interactions improve?
The 11th Problem – You tell us