$25 Target Gift Card - Research Study on Games, Apps, and Learning

We are working with several organizations to better understand what parents want in games, apps, and books for their kids and themselves. In the past we've done research looking at how to make LEGO more fun, how to teach kids math via apps, how to make family board games, and more. Right now we are researching what parents and their kids want in educational apps: what makes them fun and what makes them valuable. If you or your child is selected for a study, we'll contact you about more details. Studies will last no more than one hour. Sometimes we ask participants to wear eye tracking glasses or sensors that can help measure interest, only if they are comfortable. Often, we'll have you use a new product and then give us feedback on the experience. Both parents and kids tend to find our experiences fun and educational as we co-design future products. If you have any questions, please contact nora@buildempathy.com

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About mPath:

mPath helps organizations understand, design, and create for children. We have worked with organizations such as the LEGO Group, Hasbro, Lowe’s Hardware, and Best Buy to look at what people really need. The founder of mPath, Dr. Elliott Hedman, originally lived in Summit County, Colorado and currently lives in Boulder. Understanding children is a difficult task; in our at home research we use scientific methods that we developed at the MIT Media Lab. We love playing and learning from children and strive to build environments where children are motivated to grow. You can find out more about us at www.buildempathy.com.