Viewing entries tagged
quantified self

Seeing Famous Celebrities on Screen Makes Us Emotionally React

Viewers emotionally react to celebrities.  When Leonardo DiCaprio and Alec Baldwin first appear on screen in The Departed, we can see spikes in viewer’s skin conductance—recognizing familiar celebrities.

Violence and Humor Interact   This viewer reacted to the first shots of  The Departed,  and when then the shooter joked, “Geez, she fell funny,” we see a large spike as well.  Perhaps both violence and dark humor can work together to create a physiological arousal effect, a one-two punch.

Violence and Humor Interact

This viewer reacted to the first shots of The Departed, and when then the shooter joked, “Geez, she fell funny,” we see a large spike as well.  Perhaps both violence and dark humor can work together to create a physiological arousal effect, a one-two punch.

Violence Excites the First Time but Not the Second   When Matt Damon’s cast is slammed to the ground, the viewer emotionally reacts.  But the second time the cast is slammed, we do not see the spike; it’s not shocking or surprising.  However, when Matt is later hit by a shoe the viewer once again reacts, though not as much as the original slamming of the cast.

Violence Excites the First Time but Not the Second

When Matt Damon’s cast is slammed to the ground, the viewer emotionally reacts.  But the second time the cast is slammed, we do not see the spike; it’s not shocking or surprising.  However, when Matt is later hit by a shoe the viewer once again reacts, though not as much as the original slamming of the cast.

Engage Customers Through Touch   When this customer opened the blender lid, turned on the blender, and tried out a weaker blender, we see spikes in his skin conductance. Tangible interactions create much larger spikes than what an ad can produce.  Note, due to confidentiality agreements, we cannot describe what the actual product was; it was not a blender, but blender like

Engage Customers Through Touch

When this customer opened the blender lid, turned on the blender, and tried out a weaker blender, we see spikes in his skin conductance. Tangible interactions create much larger spikes than what an ad can produce.  Note, due to confidentiality agreements, we cannot describe what the actual product was; it was not a blender, but blender like

Reduce Stress by Removing Search Time   Mason needed to find a piece for his LEGO Technic.  As he began searching for the piece, his skin conductance started to increase.  Unable to find the piece, Mason went to his mother and asked if he could quit building LEGO Technic.

Reduce Stress by Removing Search Time

Mason needed to find a piece for his LEGO Technic.  As he began searching for the piece, his skin conductance started to increase.  Unable to find the piece, Mason went to his mother and asked if he could quit building LEGO Technic.

Asking Mom for Help Is Stressful    When he subtly asks his mother for help, “I’m building LEGO Technic by myself,” we see a large spike in his skin conductance.  Mason was told to build by himself, but we can see his anxiety spike as he explains to his Mom his worry.

Asking Mom for Help Is Stressful

 When he subtly asks his mother for help, “I’m building LEGO Technic by myself,” we see a large spike in his skin conductance.  Mason was told to build by himself, but we can see his anxiety spike as he explains to his Mom his worry.

Each Turn of a Page Adds New Stress   When Mason turned to Step Number 2, we saw a large spike in skin conductance. On each page is novel information—new pieces and new instructions. This new information alerts Mason. Originally, when building digital instructions, animated videos were added to instruction introductions, but we removed them as it added too much stress.

Each Turn of a Page Adds New Stress

When Mason turned to Step Number 2, we saw a large spike in skin conductance. On each page is novel information—new pieces and new instructions. This new information alerts Mason. Originally, when building digital instructions, animated videos were added to instruction introductions, but we removed them as it added too much stress.

Parents Can Bore Their Children If They Help Too Much   In this graph Mason becomes calmer when his mother helps him build a LEGO Technic. However, as Mason becomes calm, he becomes bored—there’s no challenge if his mother is doing all the work. During downward slopes like this, we saw Mason putting his hand on his chin and slouch as he starts story telling with the pieces, losing interest in the Technic model his mother was building.

Parents Can Bore Their Children If They Help Too Much

In this graph Mason becomes calmer when his mother helps him build a LEGO Technic. However, as Mason becomes calm, he becomes bored—there’s no challenge if his mother is doing all the work. During downward slopes like this, we saw Mason putting his hand on his chin and slouch as he starts story telling with the pieces, losing interest in the Technic model his mother was building.

Parents Are the Best Way to Reduce the Stress of Playing with Challenging LEGO Sets   When Mason built his first LEGO Technic by himself, he became more and more stressed (skin conductance fluctuating more).  However, when his mother was helping him, he was much calmer and relaxed—he knew his mother would take care of the hard parts.

Parents Are the Best Way to Reduce the Stress of Playing with Challenging LEGO Sets

When Mason built his first LEGO Technic by himself, he became more and more stressed (skin conductance fluctuating more).  However, when his mother was helping him, he was much calmer and relaxed—he knew his mother would take care of the hard parts.

Employee Interactions Kill Customer Engagement   This shopper was browsing and interacting with displayed electronics, but when an employee came in to ‘help’ their engagement dipped down. Rather than actively learning, the customer now had to listen to the employee’s sale pitch, slowly killing their interest.

Employee Interactions Kill Customer Engagement

This shopper was browsing and interacting with displayed electronics, but when an employee came in to ‘help’ their engagement dipped down. Rather than actively learning, the customer now had to listen to the employee’s sale pitch, slowly killing their interest.

Ball Pits Can Help Children with Autism Relax   When this child was lying in a ball pit during therapy, we see her being able to relax. Ball pits provide pressure, tactile feedback, and resistance to movement—all things that can help a child relax.

Ball Pits Can Help Children with Autism Relax

When this child was lying in a ball pit during therapy, we see her being able to relax. Ball pits provide pressure, tactile feedback, and resistance to movement—all things that can help a child relax.