Opening a Box to Test a Product Stresses Shoppers The best way to excite shoppers is to have them use your products. However, often, they have to first open the box. Opening/vandalizing a box to learn makes shoppers feel guilty—pushing them away or hastening their interaction.  Retail needs is to make products easy to play with.

Opening a Box to Test a Product Stresses Shoppers

The best way to excite shoppers is to have them use your products. However, often, they have to first open the box. Opening/vandalizing a box to learn makes shoppers feel guilty—pushing them away or hastening their interaction.  Retail needs is to make products easy to play with.